Privacy policy

Last updated: May 14, 2026

RUM LLC, doing business as PETRA PETS, operates this store and website, including all related information, content, features, tools, products, and services, in order to provide you, the customer, with a curated shopping experience (the “Services”). PETRA PETS is powered by Shopify, which enables us to provide the Services to you.

This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services, or otherwise communicate with us.

If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using or accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described in this Privacy Policy.

1. Personal Information We Collect or Process

When we use the term “personal information,” we mean information that identifies or can reasonably be linked to you or another person. Personal information does not include information that is collected anonymously or that has been de-identified so that it cannot identify or reasonably be linked to you.

We may collect or process the following categories of personal information, depending on how you interact with the Services, where you live, and as permitted or required by applicable law:

- Contact details, including your name, billing address, shipping address, phone number, and email address.
- Financial and payment-related information, including payment confirmation, transaction details, form of payment, and other payment details processed through our payment providers.
- Account information, including your username, password, preferences, and settings if you create an account.
- Transaction information, including the items you view, place in your cart, purchase, cancel, or request support for.
- Communications with us, including information you provide when contacting customer support.
- Device information, including information about your device, browser, network connection, IP address, and other unique identifiers.
- Usage information, including information about how and when you interact with or navigate the Services.

We do not intentionally collect sensitive personal information unless necessary to complete an order, provide customer service, prevent fraud, or comply with applicable law.

2. Personal Information Sources

We may collect personal information from the following sources:

- Directly from you, including when you create an account, place an order, use the Services, communicate with us, or otherwise provide personal information.
- Automatically through the Services, including from your device when you visit our website, and through cookies and similar technologies.
- From service providers, including technology providers, payment processors, shipping providers, analytics providers, and other vendors who help us operate our business.
- From partners or other third parties, where permitted by law.

3. How We Use Your Personal Information

Depending on how you interact with us or which Services you use, we may use personal information for the following purposes:

Provide, Tailor, and Improve the Services

We use your personal information to provide the Services, including to process your payments, fulfill your orders, arrange shipping, send order confirmations and updates, maintain your account, remember your preferences, provide customer support, process refunds, replacements, or damaged/incorrect item claims in accordance with our Return and Refund Policy, and improve the customer shopping experience.

Marketing and Advertising

We may use your personal information for marketing and promotional purposes, such as sending promotional communications by email if you choose to receive them, showing advertisements, and improving our marketing efforts.

You may unsubscribe from marketing emails at any time by using the unsubscribe link in our emails or contacting us at support@petrapets.com.

Security and Fraud Prevention

We use personal information to authenticate accounts, provide a secure shopping experience, detect and prevent fraud, investigate suspicious or illegal activity, protect our business, and secure the Services.

If you create an account, you are responsible for keeping your login credentials safe. We recommend that you do not share your username, password, or other access details with anyone.

Communicating With You

We use your personal information to respond to your questions, provide customer support, send order updates, and maintain our business relationship with you.

Legal and Compliance Reasons

We may use your personal information to comply with applicable laws, respond to legal requests, enforce our terms and policies, protect our rights, participate in legal proceedings, and maintain business, tax, accounting, and compliance records.

4. How We Disclose Personal Information

In certain circumstances, we may disclose your personal information to third parties for legitimate business purposes and as described in this Privacy Policy. These circumstances may include:

- With Shopify, vendors, and other service providers who perform services on our behalf, such as website hosting, IT support, payment processing, fraud prevention, data analytics, customer support, fulfillment, and shipping.
- With payment processors and financial service providers to process payments and prevent fraud.
- With shipping carriers and fulfillment providers to deliver your order.
- With business and marketing partners to provide marketing services, advertising, and analytics, where permitted by law.
- When you direct us, request us, or otherwise consent to our disclosure of certain information to third parties.
- With our affiliates or within our corporate group, if applicable.
- In connection with a business transaction, such as a merger, acquisition, financing, sale of assets, or bankruptcy.
- To comply with legal obligations, respond to subpoenas, court orders, search warrants, or similar legal requests, enforce our terms and policies, and protect the rights, safety, and property of PETRA PETS, RUM LLC, our customers, or others.

We do not sell customer personal information for money.

5. Relationship With Shopify

The Services are hosted by Shopify. Shopify collects and processes personal information about your access to and use of the Services in order to provide and improve the Services.

Information you submit through the Services may be transmitted to and shared with Shopify and other third parties that may be located in countries other than where you reside, in order to provide and improve the Services.

In addition, to help protect, grow, and improve our business, we may use certain Shopify features that incorporate data and information obtained from your interactions with our store, other merchants, and Shopify. In these circumstances, Shopify may be responsible for certain processing of your personal information, including responding to requests to exercise rights over information processed by Shopify.

To learn more about how Shopify uses personal information and any rights you may have, you can visit Shopify’s Consumer Privacy Policy at:

https://privacy.shopify.com/en

6. Third-Party Websites and Links

The Services may include links to websites, platforms, or services operated by third parties. If you follow links to websites not affiliated with or controlled by us, you should review their privacy policies, security practices, and terms and conditions.

We are not responsible for the privacy, security, accuracy, completeness, or reliability of third-party websites or services. Our inclusion of a link does not, by itself, imply endorsement of the third party or its content.

7. Cookies and Tracking Technologies

Our website may use cookies and similar technologies to operate the Services, improve website performance, remember preferences, analyze traffic, support advertising, and improve the customer experience.

You can control cookies through your browser settings. However, disabling cookies may affect certain features of the Services.

Depending on where you reside, you may have the right to opt out of certain targeted advertising or sharing activities. You may contact us at support@petrapets.com to exercise any privacy rights available to you. You may also use Shopify’s privacy tools where available.

8. Global Privacy Control and Do Not Track

Some browsers and devices allow you to send privacy preference signals, such as Global Privacy Control.

If you visit our website with the Global Privacy Control opt-out preference signal enabled, depending on where you are, we may treat this as a request to opt out for the device and browser you use to visit the website, as required by applicable law.

To learn more about Global Privacy Control, visit:

https://globalprivacycontrol.org/

Other than Global Privacy Control where legally required, we do not respond to all “Do Not Track” signals that may be sent from your browser or device.

9. Children’s Privacy

The Services are not intended for children under the age of 13, and we do not knowingly collect personal information from children.

If you are a parent or guardian and believe a child has provided us with personal information, please contact us at support@petrapets.com so we can review and delete the information where appropriate.

As of the effective date of this Privacy Policy, we do not have actual knowledge that we sell or share personal information of individuals under 16 years of age, as those terms may be defined under applicable privacy laws.

10. Security and Retention of Your Information

We use reasonable safeguards to protect personal information. However, no online system, website, or method of transmission is completely secure, and we cannot guarantee absolute security.

We recommend that you do not use unsecured channels to send sensitive or confidential information to us.

How long we retain personal information depends on several factors, including whether we need the information to maintain your account, provide the Services, fulfill orders, comply with legal obligations, resolve disputes, prevent fraud, enforce our policies, or maintain business records.

11. Your Rights and Choices

Depending on where you live, you may have some or all of the following rights regarding your personal information. These rights are not absolute and may apply only in certain circumstances. We may decline a request where permitted by law.

Right to Access / Know

You may have the right to request access to personal information we maintain about you.

Right to Delete

You may have the right to request that we delete personal information we maintain about you.

Right to Correct

You may have the right to request that we correct inaccurate personal information we maintain about you.

Right of Portability

You may have the right to receive a copy of the personal information we maintain about you and request that we transfer it to a third party, where applicable.

Right to Opt Out of Sale, Sharing, or Targeted Advertising

Depending on where you live, you may have the right to opt out of the sale or sharing of your personal information, or the use of your personal information for targeted advertising, as defined by applicable privacy laws.

Managing Communication Preferences

If you receive promotional emails from us, you may opt out at any time by using the unsubscribe link in the email or contacting us at support@petrapets.com.

If you opt out of marketing emails, we may still send non-promotional messages, such as order confirmations, shipping updates, customer service responses, and legal or policy notices.

12. How to Exercise Your Privacy Rights

You may exercise privacy rights available to you by contacting us at:

support@petrapets.com

Please include your name, email address, and enough information for us to identify your order or account.

We may need to verify your identity before processing your request, as permitted or required by law. We may also ask for additional information to confirm that you are authorized to make the request.

In accordance with applicable law, you may designate an authorized agent to make a request on your behalf. Before accepting a request from an authorized agent, we may require proof that you authorized the agent to act on your behalf, and we may need you to verify your identity directly with us.

We will respond to privacy requests within the time required by applicable law.

13. California Privacy Notice

California residents may have certain privacy rights under applicable California privacy laws.

If you are a California resident and would like to ask about your personal information or exercise a privacy right available to you, please contact us at:

support@petrapets.com

We will not discriminate against you for exercising privacy rights available under applicable law.

14. International Transfers

Please note that we may transfer, store, and process your personal information outside the country or state where you live.

If personal information is transferred internationally, we will use safeguards where required by applicable law.

15. Complaints

If you have a complaint about how we process your personal information, please contact us at:

support@petrapets.com

Depending on where you live, you may also have the right to appeal our decision or lodge a complaint with your local data protection authority, where applicable.

16. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our practices, legal requirements, or business operations.

When we update this Privacy Policy, we will post the revised version on this page and update the “Last updated” date.

17. Contact Us

If you have any questions about this Privacy Policy, our privacy practices, or your personal information, please contact us at:

Email: support@petrapets.com

Mailing Address:
RUM LLC d/b/a PETRA PETS
Anaheim, CA 92801
United States